Wife Swap, one of the most provocative, successful and talked-about social experiments of the reality TV era, is being renewed for a new season on Paramount Network with 20 new episodes. Wife Swap, a Banijay Group format, is produced by Banijay Studios North America.
Season one of Wife Swap on Paramount Network delivered major ratings increases in key demos. Compared to the same time from the previous year on Paramount Network, Wife Swap was up +77% with P18-49 (0.35 rating), up +96% with W18-49 (0.44 rating) and up +75% with total viewers (491K total viewers).
“Wife Swap is an iconic international hit that we knew would resonate with our Paramount Network audience,” says Keith Cox, President of Development for Paramount Network and
TV Land. “Season one told entertaining and compelling stories of great families that were dramatic and at times pleasantly comedic. We’ll explore even more diverse families and their fascinating stories for season two.”
During each swap, the new spouses must at first adhere to exactly the same rules and lifestyle of the spouses being replaced – including homes, child-rearing, chores, hobbies, lifestyles and careers, before introducing their own ideas and beliefs into their new households. At the end, both couples meet face-to-face and discuss what they learned from the swap and how their new experiences will shape their lives, habits and homes in the future. Executive producers include Banijay Studios North America’s David Goldberg, Ted Iredell; Perry Dance and John Platt.
In addition to Wife Swap, Paramount Network’s roster of unscripted series includes Ink Master and spin-off Ink Master: Grudge Match which debuts this fall, the long-running Bar Rescue and new entry to the franchise Marriage Rescue, as well as the Emmy® Award-nominated Lip Sync Battle. Paramount Network’s scripted roster is headlined by Yellowstone which recently concluded its second season as the most-watched original series of the summer on cable TV with an average audience of over five million viewers per episode. Joining Yellowstone on the scripted front are recently-announced projects including prequel series Sexy Beast; Coyote, from Michelle MacLaren and starring Michael Chiklis; Paradise Lost (working title), from Rodes Fishburne, Arika Lisanne Mittman and John Lee Hancock; 68 Whiskey, from Ron Howard and Brian Grazer’s Imagine Entertainment; as well as the new Darren Star series, Emily in Paris starring Lily Collins.
About Banijay Studios North America
Banijay Studios North America launched in April, 2014. David Goldberg, President and CEO, Banijay Studios, N.A. Headquartered in Los Angeles, Banijay Studios North America creates original network, syndicated and cable programming and develops successful Banijay formats for the U.S. market, including original series Don’t (ABC) and Temptation Island (USA). BSNA is part of Banijay Group, a content creation company with leading production entities in more than a dozen territories, including Banijay Productions France, H2O and Air Productions (France), Cuarzo and DLO Producciones (Spain), Brainpool (Germany), Ambra Multimedia (Italy), Nordisk Film TV (Denmark, Norway, Sweden); Respirator (Denmark), Banijay Finland (Finland), Screentime (Australia, New Zealand) and Bunim/Murray Productions (US). Banijay Group’s lead shareholder is LOV Group, the family holding company of Stéphane Courbit, alongside Groupe Arnault, Exor, De Agostini and AMS Industries.
About Paramount Network
Paramount Network is a premium entertainment destination that pushes the limits of storytelling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today’s brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal. A subsidiary of Viacom Inc., Paramount Network has a global reach of 234 million households across 117 countries. For up-to-the-minute and archival press information and photographs visit Paramount Network’s press site at paramountnetwork.com/press and follow us on Twitter at @ParamountNetPR for the latest in breaking news updates, behind-the-scenes information and photos.
Wife Swap takes two families from very different walks of life and switches spouses, regardless of sex, to discover there is often more that unites us than divides us. The families will face contemporary hot-button issues such as politics, classism, gender and race with the end goal of finding common ground. 10 brand new one-hour episodes begin starting Thursday, April 4 at 9 p.m., ET/PT.
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