Viacom has promoted Kurt Patat to an expanded role as Senior Vice President of Communications for Paramount Network and CMT, a dual role in which he will lead corporate communications, media relations, internal communications, and oversee publicity teams in New York, Los Angeles and Nashville for both brands. The announcement was made today by Kevin Kay, President of Paramount Network, TV Land and CMT to whom he will report.
“After masterfully elevating the profiles for several of Viacom’s brands, Kurt’s arrival at Paramount Network is key to becoming a fan-favorite home for quality scripted and unscripted programming,” said Kevin Kay. “He’s a great leader who’s savvy, tactical, highly-creative, and very passionate about our brands.”
Patat joined CMT as Senior Vice President of Communications in May, 2015 where he created corporate communication practices and led press campaigns for the network’s biggest series and events to-date including “Nashville,” “Party Down South,” “CMT Music Awards,” and “CMT Artists of the Year.” As a result, CMT expanded its audience demographics and recently notched its highest rated year since 2014. Previously, he served as Vice President of Communications for MTV and Logo where he drove brand and series publicity campaigns for some of their biggest series and events, including “MTV Video Music Awards,” “RuPaul’s Drag Race,” and “Unplugged,” as well as all digital/social initiatives. Before joining Viacom, he led consumer media relations for AOL.
The appointment comes as the new Paramount Network begins to roll out its inaugural slate of original series, including “Yellowstone,” “American Woman,” and “Waco.” Starring Oscar® winner Kevin Costner and written and directed by Oscar® nominated screenwriter Taylor Sheridan (“Wind River,” “Hell or High Water,” “Sicario”), “Yellowstone” recently premiered to a record-setting audience of nearly 5 million viewers (Live+3 Days P2+) and is currently the second most-watched original ad-supported series year-to-date in all of cable behind only “The Walking Dead.” “American Woman,” starring Alicia Silverstone, Mena Suvari, and Jennifer Bartels also bowed to impressive ratings and now ranks as ad-supported cable’s highest rated half-hour scripted series premiere in P/W18-49 and W25-54 since early January. Timed to the launch of the network in January, “Waco,” starring Michael Shannon and Taylor Kitsch, premiered to the best ratings for an ad-supported cable drama debut in nearly six months. Additionally, Paramount Network recently announced a 10-episode order for “First Wives Club,” premiering next year with Tracy Oliver (“Girls Trip”) set to write and direct the series.
A proud native of Chattanooga, TN, Patat has a B.A. in communications from Fordham University. He resides in Marina Del Rey.
# # #
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom’s media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.