NEW YORK, June 22, 2020 – The season three premiere of Paramount Network’s hit series Yellowstone delivered record-high ratings for L+SD across all key demos and showed tremendous gains from the season two premiere. Across the night, “Yellowstone” drew 6.6 million total viewers across the night. It ranks as the #1 most-watched cable premiere of 2020.
L+SD ratings for the “Yellowstone” season three premiere are included below, followed by the increase from the season two premiere:
Demo Rtg vs S2 Premiere
P25-54 2.40 +112%
P18-49 1.78 +127%
P2+ 4.2M +76%
On June 21st, “Yellowstone” was the #1 most social cable ad supported program, with 70,000 interactions an increase of 54% from season two. New episodes air Sunday nights at 9 p.m. ET/PT. Yellowstone is the #1 scripted series of the summer across cable and broadcast TV in the key P18-49 and P25-54 demos and the most-watched 2019 summer series on cable TV among total viewers.
The series stars world-renowned actor and Oscar®-winner Kevin Costner as John Dutton, who controls the largest, contiguous ranch in the United States. Amid shifting alliances, unsolved murders, open wounds, and hard-earned respect; the ranch is in constant conflict with those it borders; an expanding town, an Indian reservation, and vicious business rivalries.
The Paramount Network original drama is co-produced by 101 Studios. Co-created by Taylor Sheridan and John Linson, “Yellowstone’s” executive producers include John Linson, Art Linson, Taylor Sheridan, Kevin Costner, David C. Glasser, Bob Yari and Stephen Kay.
Source: Nielsen, L+SD. #1 Cable Premiere claim excludes Sports, based on P2+. Gross audience for Premiere night includes 3 PAR telecasts + 3 simulcasts (CMT, TVL and POP)
Source: Nielsen Social, Ad Supported, excludes sports/news
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ABOUT 101 STUDIOS
101 Studios is a global entertainment company dedicated to the acquisition, financing, development, production and distribution of high-caliber, creator-driven storytelling. The studio empowers content creators through first-class collaboration and innovation. On the television side, 101 produces Taylor Sheridan’s hit series for Paramount Network Yellowstone, starring Kevin Costner as well as Sheridan’s upcoming series Mayor of Kingstown. Other upcoming television projects include Skin Tight and Under the Influence. On the film side, past releases include Alfonso Gomez-Rejon’s The Current War: Director’s Cut, starring Benedict Cumberbatch and Michael Shannon as well as the Sundance Audience award winner Burden featuring Forest Whitaker and Garrett Hedlund. Upcoming releases include the Russo Brothers acclaimed film City of a Million Soldiers and the French sensation La Belle Epoque.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom’s media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.