Paramount Network’s I Am Patrick Swayze delivered a gross average audience of 2 million total viewers on Sunday, August 18, including a TV Land simulcast and Paramount Network encore. During the Paramount Network premiere (9 p.m. to 11 p.m. ET/PT), I Am Patrick Swayze averaged 1.1 million total viewers, topping Free Solo as cable’s most-watched personality documentary of 2019 (L+SD, Type code = Doc-Personalities, excludes weekly series).
I Am Patrick Swayze is the most-watched and highest-rated I Am special among P18-49 and P25-54 since 2015’s I Am Chris Farley. In addition to the 1.1 million total viewers for the Paramount Network premiere, I Am Patrick Swayze earned a .40 P18-49 L+SD rating and a .56 P25-54 rating.
The special continues Paramount Network’s ratings success this summer, as scripted drama Yellowstone is the most-watched cable show of the summer, averaging 5 million total viewers per episode (L+3).
On social media, I Am Patrick Swayze ranked as the #1 most-social special across all of TV for August 18, while also trending as a top hashtag on Twitter. The trailer, first published on August 1, has generated 14 million views and 970,000 total engagements across platforms to date.
I Am Patrick Swayze is a loving tribute to the prolific actor that showcases his life and career through untold stories, exclusive interviews, heartfelt home movies, and family photos featuring those who knew him best. The film explores his childhood in Texas and his enduring relationship with widow Lisa Niemi Swayze, whom he met as a teenager at his mother’s dance studio. Known for undeniable star quality, the documentary is a window into an artist’s life that delves into his remarkable film career working on huge blockbuster hits like Dirty Dancing, The Outsiders, and Ghost.
The film features interviews with Swayze’s friends, family, and co-stars including his widow Lisa Niemi Swayze, brother Don Swayze, co-stars Sam Elliott, Jennifer Grey, C. Thomas Howell, Rob Lowe, Kelly Lynch, Demi Moore, Lori Petty, Marshall R. Teague, director Roland Joffe, agent Nicole David, manager Kate Edwards, personal assistant Rosemary Hygate, stuntman Cliff McLaughlin, and bodyguard Frank Whiteley.
The documentary, directed by Adrian Buitenhuis (I Am Heath Ledger, I Am Paul Walker) is the latest from Network Entertainment’s award-winning filmmaker Derik Murray, who has previously produced films on epochal figures such as John F. Kennedy Jr., Martin Luther King Jr., Heath Ledger, Bruce Lee, Paul Walker, Chris Farley and Richard Pryor.
I Am Patrick Swayze is Executive Produced by Paul Gertz, Kent Wingerak and Derik Murray. Paramount Network’s Chaz Gray also serves as Executive Producer.
About I Am:
The original documentary series I Am is an inside look at the lives of extraordinary individuals, told by the people who knew them best. The award-winning franchise from filmmaker Derik Murray’s Network Entertainment, which began in 2012 with I Am Bruce Lee, features documentaries that provide biographical portraits of iconic figures including John F. Kennedy Jr., Martin Luther King Jr., Steve McQueen, Evel Knievel, Richard Pryor, Sam Kinison, Paul Walker, Chris Farley, Heath Ledger and Richard Pryor.
About Network Entertainment:
Network Entertainment is a creatively driven, boutique film and television production company that creates, finances, produces, and delivers award winning programming to television, digital platforms and movie audiences around the world. The Network premium brand of content delivers world class casts, with visually cinematic and richly crafted storytelling, which is consistently embraced by both audiences and critics alike, garnering awards, record ratings and unparalleled media coverage for Network and its partners.
Network has a full slate of films and series in current production, including a multi-part documentary series for YouTube on Artificial Intelligence in partnership with Robert Downey Jr. The company’s most recent releases include PUNK, a 4-part series for Epix Executive Produced by John Varvatos and Iggy Pop, and the feature documentary I Am Richard Pryor, which premiered at this year’s SXSW Film Festival and the Paramount Network. Among the company’s many accolades, Network was named to the Realscreen Global 100 List, an annual compilation of the best global production companies working in the non-fiction and unscripted visual content industry.
Network’s broadcast and distribution partners include: A&E, EPIX, FremantleMedia, Lionsgate, National Geographic, Paramount Network and YouTube Premium. The company’s work has been recognized by the Academy Awards, the Emmys, Realscreen Awards, the Gemini Awards, Los Angeles Film Festival, Washington D.C. Silver Docs, Tribeca Film Festival and the SXSW Festival.
About Paramount Network:
Paramount Network is a premium entertainment destination that pushes the limits of storytelling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today’s brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal. A subsidiary of Viacom Inc., Paramount Network has a global reach of 234 million households across 117 countries. For up-to-the-minute and archival press information and photographs visit Paramount Network’s press site at paramountnetwork.com/press and follow us on Twitter at @ParamountNetPR for the latest in breaking news updates, behind-the-scenes information and photos.
I Am Patrick Swayze
I Am Patrick Swayze premieres Sunday, August 18 at 9:00 p.m. ET/PT on Paramount Network.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom’s media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.