The new Paramount Network’s “Rest in Power: The Trayvon Martin Story” premiere network simulcast on Paramount Network and BET attracted 1.2 million viewers (L+SD), registering a .70 P 18-49, and an impressive .83 W 18-49. The rating was almost evenly split between the two sister networks: Paramount Network (.31 P 18-49) and BET (.39 P 18-49). The debut generated the highest number of Twitter interactions out of any telecast in Paramount Network history. The premiere episode of the six-part documentary produced by Shawn Carter and The Cinemart expanded upon their previous documentary “TIME: The Kalief Browder Story” by 40% which debuted on Spike and BET last year.
The documentary’s second episode, entitled “Elephant in the Room,” premiering Monday, August 6 at 10pm ET/PT on Paramount Network and BET, begins with the case gaining more national attention. Trayvon Martin is the top story in America exposing racial injustice. President Barak Obama’s remarks create a political divide, and Martin’s parents endure attacks on their son’s character as they continue to fight for an arrest.
“Rest in Power: The Trayvon Martin Story” is a six-part original documentary series that recounts the life and legacy of Trayvon Martin, who was shot and killed in 2012, and whose tragic and untimely death gave rise to the #BlackLivesMatter movement. Trayvon Martin was an unarmed 17-year old African American high school student shot and killed by a neighborhood watch member in the Sanford, Florida community on February 26, 2012, where he was visiting a friend with his father. George Zimmerman was acquitted of a second-degree murder charge utilizing Florida’s Stand Your Ground Law, claiming he shot Martin in self-defense.
The fatal encounter between Trayvon Martin and George Zimmerman and the subsequent trial polarized the nation, sparking outrage and protests and shined an unforgiving light on issues including race, politics, power, money and, gun control.
Interviews combined with home videos, family photos, and news footage will take viewers beyond the news cycle and offer an intimate look at the story of a young life tragically cut short, and that spurred a movement giving rise to a rallying cry that still resonates today, #BlackLivesMatter.
“Rest in Power: The Trayvon Martin Story” also addresses the significant cultural and societal issues surrounding the tragedy as well as an in-depth examination into the investigation, trial, and the not-guilty verdict.
“Rest In Power: The Trayvon Martin Story” is produced for Paramount Network by Shawn Carter and The Cinemart. Executive Producers are Shawn Carter, Mike Gasparro, Jenner Furst, Julia Willoughby Nason, Nick Sandow, David C. Glasser, Chachi Senior, Sybrina Fulton and Tracy Martin. Furst and Nason are co-directors on the project.
* Source: Nielsen; 7/30/18; LSD CVG AA%; PAR & BET 10p airings
** Source: Nielsen Social, Linear, 1/18/18-7/30/18
Rest in Power: The Trayvon Martin Story
The definitive look at one of the most talked-about and controversial events of the last decade, Rest in Power: The Trayvon Martin Story recounts the life and legacy of the titular 17-year-old, who was shot and killed in Florida in 2012, and whose tragic and untimely death gave rise to the #BlackLivesMatter movement. The series is produced by the Peabody Award-winning team behind last year’s critically acclaimed series “TIME: The Kalief Browder Story,” Shawn Carter and The Cinemart.
About Paramount Network
Paramount Network is a premium entertainment destination that pushes the limits of story-telling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today’s brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal. For more information, visitwww.ParamountNetwork.com.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ:VIA)(NASDAQ:VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks – BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. Viacom’s media networks, including Nickelodeon, Comedy Central, MTV, VH1, Spike, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe (Argentina) and Paramount Channel, reach over 3.9 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom’s blog at blog.viacom.com and Twitter feed at www.twitter.com/viacom.