“Lip Sync Battle” has been a ratings champion for Spike since launch on April 2, delivering record viewership for the network. Over the past 9 weeks, “Lip Sync Battle” is ranked #1 in its timeslot in all of cable TV with Adults 18-49 and Women 18-49 and among all cable entertainment series with Men 18-49. The original series averaged 2.9 million viewers and has improved the network’s timeslot with the key demographic of Adults 18-49 by 161%.
“Lip Sync Battle” also delivered a staggering 177 million cross-platform streams across Spike’s owned and operated properties as well as Facebook and YouTube, with Anne Hathaway’s “wrecking ball” clip alone garnering 15 million.
The most recent episode, airing on Thursday, May 28 featuring Queen Latifah vs. Marlon Wayans, ranked #1 in all of television with Adults 18-49, Men 18-49, Women 18-49, and Adults 18-34.
Season 1 will take a brief hiatus in June and will continue with new episodes on Thursday, July 9 at 10:00pm ET/PT.
The broad reach of the “Lip Sync Battle” has played a key role in the network’s successful shift in targeting a more general audience.
“Lip Sync Battle” is directed by Beth McCarthy-Miller (“Saturday Night Live,” “30 Rock”) and executive produced by Casey Patterson, Jay Peterson of Matador Content, John Krasinski, Stephen Merchant, and Eight Million Plus Productions.
Lip Sync Battle
Lip Sync Battle is already a huge viral sensation. Now Paramount Network is taking it to the next level with its very own show, hosted by LL Cool J and with colorful commentary by social media maven and supermodel Chrissy Teigen. Each episode will feature two A-list celebrities like you've never seen them before - synching their hearts out in hysterically epic performances. The mic is off, the battle is on!