Shawn Silverman is the Senior Vice President of Brand Marketing at Comedy Central, Paramount Network, and TV Land and is based in the company’s SoHo office in New York City, reporting to Josh Line, Executive Vice President Marketing & Creative. In his role Silverman oversees the strategic development of all off-channel paid advertising campaigns, consumer and industry promotional events, marketing partnerships, and experiential marketing for brands such as, The Daily Show, South Park, Broad City, Drunk History, Yellowstone, Lip Sync Battle, and Younger.
Previously, Silverman was Vice President, Brand Marketing at Comedy Central. In this role, he oversaw award-winning marketing campaigns for key Comedy Central franchises.
Shawn spearheaded the creation of The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, a real-world pop-up “library” that showcases our Commander-in-Chief’s preferred vessel for communication — his twitter feed. The library debuted in New York City (2017) and has since made stops in Chicago, San Francisco, Los Angeles, Miami, and Austin to date based on overwhelming demand from fans across the country. In addition to the physical touring activation, a book version of the library was later created and is currently a New York Times bestseller. The library has received numerous prestigious awards including the Grand Prix Award at the Cannes Lions International Festival of Creativity (2018), two Grand Clio Awards (2018), and The Spirit of SXSW Arrow Award (2019) just to name a few.
Shawn also created the South Park 20 Experience, an immersive touring consumer activation celebrating the show’s most iconic moments ahead of the show’s season 20 premiere, which led to the series’ highest rated premiere in over 17 years during Season 3 (1999).
His team has won countless awards for their innovative work across multimedia marketing campaigns, and AdWeek recently named Shawn’s team at Comedy Central the “Experiential Brand of The Year” (2019). Event Marketer also named Shawn to their “35 under 35” list (2018).
Shawn joined Comedy Central’s marketing team in 2011 as a manager. In 2018, address responsibility for Paramount Network and TV Land. Prior to joining Comedy Central, he worked on the marketing team at MTV Games developing advertising campaigns for the Rock Band video game franchise. Shawn started his career at Creative Artists Agency (CAA) in Los Angeles.
Shawn earned his Bachelor of Science in Business Administration from The Fisher College of Business at The Ohio State University.