Shawn Silverman is Senior Vice President of Brand Marketing for Comedy Central, Paramount Network, and TV Land and is based in the company’s SoHo offices in New York City, reporting to Josh Line, Executive Vice President, Marketing & Creative. In his elevated role, Silverman will oversee the strategic development of all off-channel paid advertising campaigns, consumer and industry promotional events, and experiential marketing initiatives at the #1 brand in comedy.
Previously, Silverman was Vice President, Brand Marketing. In this role, he oversaw award-winning marketing campaigns for Comedy Central franchises including The Daily Show, South Park, Key & Peele, Broad City, and the Roasts. Most recently, Silverman spearheaded The Daily Show Presents: The Donald J. Trump Presidential Twitter Library, which drew thousands of visitors and long lines for admission, and the SP20 Experience, an immersive consumer activation celebrating South Park’s most iconic moments ahead of the show’s season 20 premiere, which became its highest rated premiere since season 3 (1999).
Silverman joined Comedy Central’s marketing team in 2011 as a manager. In 2018, added responsibility for Paramount Network and TV Land. Prior to that, Silverman worked on the marketing team at MTV Games developing advertising campaigns for the Dance Central & Rock Band video game franchises. Before moving to New York, he worked as a casting assistant at 20th Century Fox Television on shows including Sons of Anarchy, How I Met Your Mother, Glee, and Family Guy.
In 2006, Silverman started his career at the Creative Artists Agency (CAA) as an assistant in the Interactive Media & Video Games department.
In 2005, Shawn earned a Bachelor of Science in Business Administration from The Fisher College of Business at The Ohio State University. His senior year, he was given “The Spirit of Ohio State” award, which is given to a student that embodies scholarship, leadership, service, innovation, and integrity.