Josh Line is Executive Vice President, Marketing, Creative & Digital Studios, Comedy Central, Paramount Network & TV Land. In this role, he is a key member of the brand group’s senior leadership teams, overseeing all facets of strategic and creative brand development, consumer marketing and cross-business initiatives. His teams produce award-winning marketing campaigns and content across diverse platforms including TV, digital, audio, live events, and consumer products.
Line joined Viacom in 2011 as an early member of Scratch, a creative strategy and consulting division that channeled Viacom’s understanding of its audiences and cultural force to build brands. During his time with Scratch, Line led a number of internal and external projects, including a broad partnership with General Motors to redefine the company’s position with young people. As Viacom’s SVP, Marketing Strategy, Trends and Insights, he built directed teams responsible for the company’s marketing, brand strategy and thought leadership.
Prior to Viacom, Line held client leadership roles at creative agencies Droga5, Anomaly and TBWA/Chiat/Day, overseeing marketing and innovation projects for companies such as Coca-Cola, BMW, Disney, and Pfizer. He launched eos lip balm and Avec Eric, the Emmy® Award-winning media and business venture of 4-star Chef Eric Ripert.
Josh holds a BA in Near Eastern History from Princeton University.