Ad Choices


Last Modified: October 17, 2017


You have requested information on Viacom's advertising practices on (i) some of the websites, players, games or applications ("Viacom Properties"), owned and/or operated by Viacom International Inc. ("VII") or its affiliates such as Paramount Pictures Corp., BET Interactive, LLC, and Black Entertainment Television LLC (VII, together with its affiliates, "Viacom") or (ii) websites or applications that are not affiliated with Viacom. For a list of VII's affiliates, see www.viacom.com/brands/pages/default.aspx.


Viacom does not conduct online behavioral advertising on any Viacom Properties (or portions thereof) that are directed to children as defined under COPPA or where Viacom has actual knowledge that a user is under 13 years of age.


Viacom Properties: For those Viacom Properties (or portions thereof) on which we conduct online behavioral advertising, we work with third parties that may collect and use information about your visits to and use of Viacom Properties and non-affiliated websites and applications in order to provide online behavioral advertising to you. These third parties include, among others, Adobe AudienceManager, Quantcast, Drawbridge and MediaMath.


Some of these third parties participate in the Digital Advertising Alliance's Self-Regulatory Program (the "Program"), including its Self-Regulatory Principles for Online Behavioral Advertising and the Application of the Self-Regulatory Principles to the Mobile Environment, which enables users to make choices about the use of their information for ad targeting. Learn more at www.aboutads.info/choices.


Non-Affiliated Sites and Applications: VII or its affiliates work with Adobe AudienceManager, Quantcast, Drawbridge, MediaMath, Google and others as described below in connection with providing online behavioral advertising to you.


To provide such ads, we may disclose to these third parties a unique ID that does not personally identify you but may be associated with your device's platform or a device/internet browser combination and may disclose to these third parties if that unique ID is associated with a particular segment (such as reality show watcher falling within a certain demographic). In addition, certain third parties (such as Drawbridge) may enable us, through unique IDs, to provide online behavioral advertising to you across devices whether on Viacom Properties or non-affiliated sites and applications or both. This means that data collected on one device or browser may be used to provide you more relevant content and advertising on another device or browser. To learn more about the choices you have over Drawbridge's use of information for these purposes, please visit Drawbridge's privacy policy at https://drawbridge.com/privacy. In addition, certain platforms (such as Facebook, Google and Pinterest) may enable us and others to provide online behavioral advertising to you across devices when you are logged into such platforms. To learn more about the choices you have over these platforms' use of information for these purposes, please visit those platforms and their disclosures regarding online behavioral advertising, personalization or settings.


We collect the following information for these purposes:


* Demographic data collected on Viacom Properties (e.g., age, zip or postal code, gender) and a general geographic location derived from your IP address on your visits to, and collected on, the Viacom Properties and non-affiliated websites and applications;


* Data about your use of or visits to the Viacom Properties and non-affiliated websites and applications;


* Data on your interaction with the advertisement displayed on non-affiliated websites and applications; and


* Demographic, interest and usage data (such as the pages you view and links you click on) acquired from other companies.


We may disclose any or all of the collected information to Adobe Audience Manager. The above information we collect for online behavioral advertising purposes does not include information that personally identifies you.


We use the collected information to provide advertisements of interest to you on certain Viacom Properties and non-affiliated websites and applications and for other purposes described in the privacy policies of the Viacom Properties (see, for example, mtv.com's privacy policy and the privacy policies of other Viacom brands). To opt out of website online behavioral advertising by Viacom on desktop and mobile websites, please go to www.aboutads.info/choices and opt out of online behavioral advertising by the third parties we use, currently, Adobe AudienceManager (Adobe Media Optimizer), Quantcast, Drawbridge, MediaMath, DoubleClick Bid Manager (Google), Adap.tv (AOL Advertising), Yahoo (including its Brightroll, Gemini and other products and services), Facebook, and YouTube (Google). Note that your choices offered by Adobe may only prospectively cease the use and collection of information for online behavioral advertising purposes, but may not affect the use of previously collected information for online behavioral advertising purposes unless otherwise described by Adobe at www.adobe.com/tr/privacy/analytics.html.


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Mobile and Over-the-Top Applications: Please note that the choices described above may not apply to data collected, used, or transferred from mobile or over-the-top (such as Roku) applications. Your mobile or over-the-top devices may offer settings that enable you to make choices about the collection, use, or transfer of mobile app or over-the-top information for online behavioral advertising (for example, Apple iOS' Advertising ID, Google Android's Advertising ID and the Roku Identifiers for Advertisers).


For more information, see http://support.apple.com/kb/HT4228, https://support.google.com/ads/answer/2662922?hl=en and the settings menu of your Roku device (for example, section on opting out of interest-based or personalized ads where cookie technology may not be available).


In addition to the choices you have through settings offered by your mobile or over-the-top devices, to opt out of online behavioral advertising using mobile app data by Viacom, mobile app users should also download through the applicable app store one of the following mobile applications and opt out of online behavioral advertising by the third parties we use, currently, Adobe AudienceManager (Adobe Media Optimizer), Quantcast, Drawbridge, MediaMath, DoubleClick Bid Manager (Google), Adap.tv (AOL Advertising), Yahoo (including its Brightroll, Gemini and other products and services), Facebook, and YouTube (Google):


* iOS AppChoices mobile application


* Android AppChoices mobile application


* Amazon AppChoice mobile application


Since not all of the partners we use will be available in AppChoices, you should exercise your choices using both mobile device settings and AppChoices.


Precise Location Information: If you allow our or our partners' apps to collect precise location information from your mobile devices, Viacom may collect and use the location of your device consistent with the privacy policies of the Viacom Properties, and this information may be shared with or collected by third parties. You can withdraw consent for our collection, use, and transfer of this precise location information by adjusting the location settings on your device. For more information on how to use these tools, please review your device settings.


Viacom is committed to complying with the Program, which was developed by leading industry associations to apply consumer-friendly standards to online behavioral advertising across the Internet. Learn more at www.aboutads.info.


(c) 2017 Viacom Inc.