Jon Taffer Doesn't Hold Any Punches with His New Book

With his tough love approach, Jon Taffer has successfully rescued over 150 bars and restaurants since the show started.

March 22, 2018
With his tough love approach, Jon Taffer has successfully rescued over 150 bars and restaurants since the show started. In his new book, DON’T BULLSH*T YOURSELF!: Crush the Excuses That Are Holding You Back, he reveals his secrets to how he can change your business and your life. Transformation is his business, and it starts with changing the people standing in front of him.

Taffer offers individuals and business owners his no-nonsense strategy for turning excuses into solutions. Jon says that that a bar's biggest obstacle are more often the managers and staff - “I can change everything about a bar, but if I can’t change the people running it, it won’t succeed.” By facing our real issues and addressing them in a straightforward way, we can gain the power to turn our lives around completely.

DON’T BULLSH*T YOURSELF!: Crush the Excuses That Are Holding You Back is avaiable now.